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In an economy largely driven by brand recognition, establishing and protecting company names and trademarks is critical. Brinks has been at the forefront of trademark and unfair competition law, trying cases throughout the country and arguing them at all levels, including the U.S. Supreme Court. Our attorneys are not only noted for exceptional client work, but they also shape the field by publishing books and articles, assisting in amending the federal trademark statute and rising to the top in professional associations.

In addition to litigation, our experience includes searching and clearance; application and prosecution; licensing activities including collegiate licensing and sports stadium naming rights licensing; due diligence in acquisitions; mediation and arbitration; and Customs recordal and enforcement, along with international services provided in association with our global network of independent foreign associates.

Brinks trademark lawyers go beyond the protection and defense of trademarks to the broader field of unfair competition law. Such matters include trade dress infringement, false advertising, deceptive trade practices, misappropriation, passing off, defamation, right of publicity, parody, counterfeiting and related issues. Our attorneys are at the cutting edge of Internet practice, dealing regularly with issues of metatags, linking and pay for placement.

Brinks International Trademark Group has represented clients in trademark prosecution around the world and actively represents clients in oppositions, cancellations and litigation.

Awards & Recognition
Brinks Hofer Gilson & Lione frequently is recognized as a leader in the trademark field. We have received these recent accolades: 

 

• Recipient of the Decade Award for Outstanding Legal Writing, 2010
  The Burton Awards for Legal Achievement
• Best Law Firm - National - Intellectual Property Law, 2010, 2011
  U.S. News & World Report
• Trademark Prosecution Firm of the Year - Midwest, 2010 -2011
  Trademark Litigation Firm of the Year - Midwest, 2009-2011
  Managing Intellectual Property magazine's North American IP Awards 
• Top 5 Trademark Litigation Firm - National, 2010
  Managing Intellectual Property magazine's North American IP Awards
• Top 10 Trademark Practice Among IP Law Firms, 2006-2007
  Intellectual Property Today magazine’s "Annual Survey"
• Top 100 Trademark Firm in the U.S., 2008
  Intellectual Property Today magazine’s “Top Trademark Firms”