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In an economy largely driven by brand recognition, establishing and protecting company names and trademarks is critical. Brinks has been at the forefront of trademark and unfair competition law, trying cases throughout the country and arguing them at all levels, including the U.S. Supreme Court. Our attorneys are not only noted for exceptional client work, but they also shape the field by publishing books and articles, assisting in amending the federal trademark statute and rising to the top in professional associations.

In addition to litigation, our experience includes searching and clearance; application and prosecution; licensing activities including collegiate licensing and sports stadium naming rights licensing; due diligence in acquisitions; mediation and arbitration; and Customs recordal and enforcement, along with international services provided in association with our global network of independent foreign associates.

Brinks trademark lawyers go beyond the protection and defense of trademarks to the broader field of unfair competition law. Such matters include trade dress infringement, false advertising, deceptive trade practices, misappropriation, passing off, defamation, right of publicity, parody, counterfeiting and related issues. Our attorneys are at the cutting edge of Internet practice, dealing regularly with issues of metatags, linking and pay for placement.

Brinks International Trademark Group has represented clients in trademark prosecution around the world and actively represents clients in oppositions, consultations and litigation.

Awards & Recognition
Brinks Hofer Gilson & Lione frequently is recognized as a leader in the trademark field. We have received these recent accolades: