Jerome Gilson, a senior shareholder at Brinks Hofer Gilson & Lione, and Anne Gilson LaLonde have published an article titled "The Zombie Trademark: A Windfall and a Pitfall" which appeared in the January 2009 issue of LexisNexis - Expert Commentaries. The article discussed businesses resurrecting old trademarks to enhance the public image of new trademarks.